Gen Z & retail: a revolution already underway
Nearly 1 in 3 young French people have already bought with ChatGPT and trust the products it recommends. A new Orisha Commerce x OpinionWay study decodes the new purchase journeys of Gen Z in France and Spain, shaped, among other things, by the rise of AI. This Orisha Commerce x OpinionWay study, conducted among 800 young people aged 15 to 25, reveals how Generation Z is transforming retail.
- AI is entering the purchase journey.
- Social media dominates product discovery.
- New expectations for personalisation and transparency.
About this study
Key takeaways
- AI is entering everyday habits: 35% of young people use it to find information, 29% to discover products.
- 59% trust AI, a level close to human influencers (62%).
- 1 in 3 young people in France have already bought via an AI recommendation.
- Social media dominates: 82% use it for research before buying.
- 83% have already made an impulse purchase after discovering a product on social media.
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FAQ
Frequently Asked Question
The consumption habits of 15 to 25-year-olds, based on an OpinionWay survey for Orisha Commerce conducted among 800 young people.
A growing one: 35% use it to find information, 29% to discover products and 1 in 3 young people have already bought via an AI recommendation.
Yes: 59% trust it, a level close to that given to human influencers (62%).
A central one: 82% use it for research before buying and 83% have already made an impulse purchase after discovering a product there.
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