Orisha unveils its first brand campaign

A bold and radiant statement

June 2, 2025, marks a key milestone in Orisha’s history: for the first time, our brand is speaking out on a large scale with a unique 360° communication campaign, visible on TV, DOOH, digital, and social media. A powerful move, fully aligned with our mission: lighting up the way for professionals, wherever they operate.

A fresh momentum for a brand on the move

Since 2023, Orisha has taken a strategic turn by unifying its expert brands under a single banner, backed by a clear promise: lighting up the way. This vision now comes to life through a campaign orchestrated with Publicis LMA and Publicis Media Pro, designed to extend the brand’s reach far beyond traditional B2B circles.

A campaign that breaks the mold

No technical jargon, no product hype: Orisha chooses emotion, human connection, and the power of transmission. Through a night-time scene featuring a father and son guided by the stars, we speak of choices, guidance, and trust. A simple yet powerful metaphor that captures what we bring to professionals: a reliable compass in an ever-changing world.

A universal message across all our sectors

Healthcare, real estate, retail, construction, agri-food… this campaign resonates across all our business verticals. Behind every industry-specific software, there are human decisions, life journeys, and everyday challenges. Being by our clients’ side means helping them work better—and enhancing the experience of their teams and end customers alike.

Being seen to be chosen

In a B2B world where brand awareness is a key driver of trust, this campaign asserts our positioning. We aim to be present where our clients expect us—and where they don’t. On June 2, 2025, Orisha chose to be visible, credible, and unforgettable.