Jessica Ifker Delpirou and Reda Mahfoud appointed Heads of Orisha’s COMMERCE and REAL ESTATE Business Units

Orisha today announces two strategic appointments within two of its Business Units. These moves are part of the ongoing structuring of the group, following the appointment of Alexandre Fretti as Orisha’s CEO last June.

• Jessica Ifker Delpirou, CEO of Orisha Commerce

Jessica Ifker Delpirou officially took office as Chief Executive Officer of Orisha Commerce on July 1, succeeding Marco de Vries. She brings to the role extensive leadership experience within major corporations and investment funds.

Formerly Operating Partner at Serena, she supported founders and their teams on key topics such as growth strategy, international expansion, sales and marketing, organization, and governance.

Prior to joining Serena, she held senior executive positions at Meetic (Match Group), Made.com, and PayPal, where she oversaw development and growth across multiple European markets. She also led BforBank (Crédit Agricole), where she was responsible for the bank’s digital transformation. She currently serves on the boards of several digital and retail brands and is actively committed to promoting greater diversity in entrepreneurship.

Jessica Ifker Delpirou’s ambition is to strengthen Orisha Commerce’s position as a European leader in unified commerce. Under her leadership, the Business Unit intends to accelerate product innovation, drive European expansion, and support brands and retailers in addressing major omnichannel and technology challenges. She also aims to reinforce a corporate culture that is inclusive, innovative, and sustainable. These strategic directions will be refined in close collaboration with the teams over the coming weeks.

• Reda Mahfoud, CEO of Orisha Real Estate

An engineering graduate from Arts et Métiers and the Georgia Institute of Technology, Reda Mahfoud began his career in strategy consulting, first at Oliver Wyman, then at MENSIA Conseil, specializing in defining strategic and transformation plans for large organizations.

In 2012, he joined Webhelp and quickly rose to lead the Telecom & Media Business Unit, contributing to the company’s strong growth alongside Alexandre Fretti for eight years.

In 2020, he joined Malt, where he successively served as Business Unit Director, then VP Sales. In 2022, he was appointed Managing Director France, overseeing organizational structuring, the opening of new regional offices, and the growth of the freelancer community. Under his leadership, Malt France’s business grew tenfold in five years.

Building on this experience, he took over as CEO of Orisha Real Estate on July 21, 2025, bringing recognized expertise in transformation, customer experience, large-team management, and operational excellence.

Alexandre Fretti, CEO of Orisha:

“We are very pleased to welcome Jessica and Reda to Orisha. Their outstanding track records in digital and in scaling high-growth companies make them two key figures of French Tech. At the crossroads of hypergrowth and the pursuit of sustainable profitability, Jessica and Reda embody a new generation of leaders capable of combining ambition, discipline, and impact. Their ability to rally teams and create collective momentum will be a major asset in strengthening performance, innovation, and execution across our Business Units.”