Jessica Ifker Delpirou takes the helm of the Commerce Business Unit

Summarize this article with AI

Orisha announces the appointment of Jessica Ifker Delpirou as Chief Executive Officer of Orisha Commerce.
Jessica Ifker Delpirou takes the helm of the Business Unit with the ambition of consolidating Orisha Commerce’s position as a leading European player in unified commerce and accelerating its growth in the market.

Jessica Ifker Delpirou takes over as head of Orisha Commerce

After 10 years as CEO of Openbravo, Marco de Vries stept in as CEO of the Business Unit Orisha Commerce in July 2023. Since then, he has guided the organization through its consolidation as a provider of SaaS solutions for unified commerce in Europe and Latin America.
Jessica Ifker Delpirou officially took up the position of Chief Executive Officer of Orisha Commerce on July 1st, succeeding Marco de Vries. Jessica brings to this role a strong track record in leading major companies and investment funds.

As a former Operating Partner at Serena, she supported founders and teams on key strategic issues such as growth, international expansion, sales and marketing, as well as organization and governance. Prior to joining Serena, she held general management positions at Meetic (Match Group), Made.com, and PayPal, leading development and expansion across several European markets. She was also Managing Director of BforBank (Crédit Agricole), where she was responsible for the bank’s digital transformation. In addition, she serves on the boards of several brands and retailers, both digital and brick-and-mortar, and is actively committed to promoting diversity in entrepreneurship.

Jessica Ifker Delpirou's goal is to consolidate Orisha Commerce’s position as a European leader in unified commerce. Under her leadership, the company aims to accelerate product innovation, drive its development across Europe, and support brands and retailers in their omnichannel and technological strategies. She also seeks to strengthen an inclusive, innovative, and sustainable corporate culture.

These strategic priorities will be defined in close collaboration with the teams in the coming weeks.

Jessica Ifker Delpirou - CEO Orisha commerce

Jessica Ifker Delpirou - CEO Orisha commerce

“Retail and brands are undergoing a profound transformation, driven by the acceleration of new uses. I am convinced that Orisha Commerce has a key role to play in supporting and inspiring these changes at the European level. Our innovation potential, the strength of our teams, and our commitment to brands and retailers will enable us to invent together the unified commerce models of tomorrow.”

Marco de Vries

Marco de Vries

"Since I joined Openbravo in 2006, the retail sector has undergone tremendous change. These years have been marked by constant challenges, but also by great successes driven by our committed and passionate teams. I now hand over the baton to Jessica with confidence and pride. I leave with immense gratitude for the trust placed in me and for having had the opportunity to grow within a company that has become a global benchmark"

Alexandre Fretti CEO of  Orisha

This appointment comes as Reda Mahfoud joins Orisha Real Estate as CEO. Both moves are part of the group’s ongoing consolidation process, led by Alexandre Fretti, who has served as CEO of Orisha since last June.

Alexandre Fretti, CEO d’Orisha

Alexandre Fretti, CEO d’Orisha

“We are very pleased to announce the arrival of Jessica at Orisha. Her exemplary background in digital and in structuring high-growth companies makes her a key figure in French Tech. At the intersection of hypergrowth and the pursuit of sustainable profitability, Jessica embodies a new generation of leaders capable of combining ambition, discipline, and impact. Her ability to mobilize teams and create collective momentum will be a major asset in strengthening performance, innovation, and execution within Orisha Commerce.”

Share this article

  • Link copied!

[ Guide ]

Specialised guide to selecting POS software for unified commerce

[ Guide ]

Compagnies d'assurance : guide de la digitalisation

Further insights

Continue reading

Discover more analyses, case studies, and innovations to better understand these transformations.

Cliente utilisant le moteur de recherche e-commerce d'un site de mode sur ordinateur portable
E-commerceOctober 13th, 2026

What is a smart e-commerce search engine and why does it transform conversion?

Discover what a smart e-commerce search engine is, how product discovery works, and why it directly impacts your conversion rate.

Commerce unifié bricolage homme avec tablette dans une réserve
Business steeringOctober 10, 2026

Unified commerce in DIY: stock, e-commerce, and AI

How do you connect store stock, e-commerce, and store fulfillment for DIY retailers? Discover AI use cases, evaluation criteria, and KPIs to track.

Business steeringOctober 1st, 2026

How to open and manage a sports store: POS, software, and key strategies

Key requirements, investments, suppliers, and retail software to open and run a profitable sports store. Essential strategies for inventory management, size/color variants, seasonal demand, and customer loyalty.

Your next chapter starts here.

Orisha supports companies that refuse to be held back by their technology.