Automation is the cornerstone of modern point of sale software. Today's must-have features, once deemed innovative, are now essential for meeting customer expectations, optimizing sales, and efficiently managing your business. Here are five critical features you should integrate into your point of sale software to stay ahead.
Digitalising Gift Voucher Processing at the Checkout
Ensure your point of sale software includes a feature for processing gift vouchers (like Kadéos) and generating receipts for issuer submission.
This vital functionality saves significant time by reducing paperwork and enhancing security. Once processed, vouchers cannot be reused, as they are individually tracked and verified electronically.
Managing Complex Sales
For example, when customers buy a specific product, they might receive a voucher valid for one month on another item. Such promotional discounts are vital for boosting sales and engaging customers. Effectively managing these promotions at checkout is essential!
Your point of sale software should facilitate the sale of complex offers or bundles, automatically generating relevant discounts and vouchers during checkout. Items need to be recognized and linked to the correct promotions to streamline the process and save your team valuable time.
SMS Communication
SMS communication boasts high open rates and provides direct contact with your customers through concise, impactful messages. It is essential for sending promotions, special offers, and private sale notices, driving foot traffic to your store.
Choose a point of sale software that includes SMS capabilities, allowing you to maintain customer engagement, boost store traffic, and enhance profitability.
The Connected Salesperson
Delivering a seamless customer experience means having real-time knowledge and provide personalized advice. Salespeople become more effective and relevant when equipped with customer information during interactions.
The fourth crucial feature for your point of sale software is access to customer data on a tablet. With visibility into loyalty points, average basket size, and available vouchers, your sales team can offer better assistance. Plus, in-store payments reduce queues and enhance the seamless shopping experience.
Real-Time Performance Tracking
A highly valued and engaging feature is real-time tracking of key metrics for multi-store managers. Integrated into your point of sale software, it provides immediate visibility into store traffic, enabling strategic, on-the-spot decisions.
Manage your stores in real-time, with a clear view of sales trends. This tool becomes an ally for adjusting daily offers, enhancing specific promotions, directing your sales team, and optimizing product displays.
Bonus tip: Implement customer counting at store entrances to gather valuable insights on performance, such as conversion rates and average basket size.
What's Next?
A significant societal trend addressing environmental concerns is second-hand sales or consignment. Consumers are increasingly turning to second-hand purchases, and consignors are on the rise. Future point of sale software should include second-hand management features to align with customer expectations and market trends.
Summary
Here are five essential features your point of sale software must have:
- Digitalising gift voucher processing
- Managing complex or bundled sales
- Direct communication via SMS
- Mobile access to customer data and in-store payment
- Real-time tracking of your store KPIs
