The Group's new brand identity inaugurates the first episode
The redesign of the Orisha brand (formerly DL Software), illustrates the successful transformation of a B2B company's brand identity to strengthen its market presence.
This evolution, piloted in collaboration with the Carré Noir agency, focused on an in-depth understanding of Orisha's DNA and its business challenges by vertical business. The process was marked by an initial decisive meeting between Orisha and Carré Noir, underlining the importance of a shared and ambitious vision. Orisha sees itself in 2030 as a "guide" for its customers, navigating through trends to respond ever better to all their needs. A strong promise, illustrated by its brand signature "Lighting up the Way".
🎧 Go behind the scenes of this captivating transformation by watching the first episode of Stay Connected, Orisha's video podcast. 🎧
