Orisha in La Tribune

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“French Tech also happens on the street corner,” by Alexandre Fretti, CEO of Orisha

For Alexandre Fretti, CEO of Orisha, French Tech isn’t just about start-ups and artificial intelligence. It also takes place in local shops, where discreet yet essential digital tools enable thousands of small businesses to survive and preserve social connections at the heart of local communities.

That too is French Tech. It’s often associated with ambitious start-ups creating new uses and positioning France in global competition, particularly in artificial intelligence. But French Tech is also the quieter yet equally decisive force that drives our regions and supports the daily lives of millions of French people. These two forces don’t oppose each other — they complement one another.

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