OBA 2025
Orisha’s Sales & Marketing community gathers again—bolder than ever. Expect inspiring talks, real client feedback, and expert insights to spark ideas, share best practices, and boost our collective momentum – Join us for a day of learning, connection, and inspiration!
Register to confirm your attendance
Agenda
09h00 – 09h30
Welcome Coffee
09h30 – 10h00
[Introduction] Towards New Sales & Marketing Horizons in 2026
Jérôme Zamy, CMSO Orisha10h00 – 10h45
[Round table] Accelerating growth to become a leading B2B software company
Elona Mortimer-Zhika, former CEO Iris Group
Olivier Derrien, former CEO Salesforce France
Alexandre Fretti, CEO Orisha
Jacques Ollivier, Chairman of the board Orisha10h45 – 11h15
Break
11h15 – 12h00
[Round table] From Identity to Impact: The Orisha Brand Journey
Pascal Crifo, Founder & CEO Publicis Media Pro
Laurie Verhaeghen, Global Brand Director Publicis Carré Noir
Alice Rinder, Associate Director Publicis LMA
Valérie Teboul-Weber, COO Realytics12h00 – 13h30
Lunch & Networking
13h30 – 14h15
[Interview] AI: What Our Clients Say, What They’ve Achieved
Dr Didier Ernenwein, Founder WeDiagnostiX
Kristell Durand-Quere, Managing Director Kali Immobilier
Delphine Rigoutat, IT Director Champagne Moët Hennessy
Jonathan Lecler, IT Manager Champagne & Œnologie Moët Hennessy14h15 – 14h30
[Interview] AI: How It’s Shaping Our Products and Sales Approach
Aymeric Thas Pinot, CTO Orisha Jérôme Zamy, CMSO Orisha14h30 – 15h15
[Round table] AI: What Smart, Simple Use Cases for Sales & Marketers
Alexis Valentin, Head of Growth Pigment
Dan Elkaim, CEO & Co-Founder Topo
Ayoub Ennih, CEO & Co-Founder TenderCrunch
Flora Wengerow, Executives Director Orisha Commerce15h15 – 15h45
Break
15h45 – 16h30
[Round table]In the age of AI and saturated direct outreach, does cold calling still work?
Enzo Colucci, Cold calling Expert
Cyril Perrin, CSO Orisha Construction
Catarina Da Silva, SDR Manager Orisha Real Estate Dan Elkaim, CEO & Co-Founder Topo16h30 – 17h00
[Round table] Reinvent Our Go-To-Market with Self-Serve & Freemium Approach
Thibault Davout, Former Head of Growth Livestorm
Chris Demarle, Acquisition Marketing Director Lucca
Romain Leger, CEO Orisha Health & Safety
Jordan Chennevier, CEO Bulldozer17h00 – 17h15
Sales Reward
17h15 – 18h00
[Keynote] Can the mental strength of elite athletes be applied to drive business performance?
Alexandre Fretti, CEO Orisha18h00 – 18h15
Conclusion
18h15
Cocktail & Dîner
🎉 Don’t miss the OBA Party!
|
📍From 6:30 PM at Seguin Sound (9 min walk from Metal 57): Dinner, drinks & networking, with an exclusive live show by Harold* and a closing DJ set.
*Who is Harold? A rising pop-urban artist, with 250+ shows across France and opening acts for stars like FÉFÉ, Alpha Blondy, Vianney and M. |
|
